There is no website without HTML nor CSS (hopefully), but there shouldn’t be any website without CTAs. If you are familiar with web design or building websites in general, you’re probably also familiar with the term CTA. “The CTA is not visible enough”. “Our conversions are going down, maybe we need a different text on our CTA”. Etcetera, etcetera. But if you’re not, worry not and keep on reading.
This is usually the title of anyone’s first blogpost (especially if you use WordPress). Furthermore, having the computer say “Hello, World!” is normally the first piece of code that we practice while learning a new programming language.
But why? What motivates us to have our computer say “Hello, World!”?